Chris Liddle
A degree in Physics, and more recently Mark Ritson's Mini-MBA in Marketing, and a career across Market Research, Insight and Marketing - I am a Quant research and Stats consultant based in Northumberland.
I have >18 years' experience working with some of the UK’s biggest organisations including Co-op Food, Nationwide Building Society, Shop Direct, Institute of Mechanical Engineers as well as many Market Research agencies here in the North East of England and around the world.
I have a scientific background and believe marketing and market research should be approached in the same manner – observe and experiment, test and learn.
When I get the opportunity I love playing 5 aside football, coaching football, riding my bike, open water swimming and following Newcastle United.
I'm a parish councilor for the village of Stocksfield, a Board Director of the Tyne Rivers Trust and Chair of River Catchment Services LTD.
Contact: chris@cliddle.co.uk
Cassie Liddle
18 years market research agency experience at Research Director level. Full qual and quant expertise covering wide range of methodologies/approaches Multi-sector research experience covering pharmaceutical (13 years) and consumer (3 years). Wide range of experience across project objectives. Including but not limited to unmet needs analysis, opportunity assessment/forecasting, product optimisation (conjoint/max diff), segmentation, pricing (Van Westendorp), patient journey mapping. All elements of branding / comms testing (message testing, logo testing, concept testing, packaging etc). Real world (PRF) studies, detail follow-ups with sales reps, tracking studies, various types of product or service evaluation/feedback surveys etc
Strong academic background with BSc in Medical Sciences and MPhil Psychology
Outside of work my time is spent looking after our two beautiful daughters. When time allows I love yoga and paddle boarding.
Contact: cassie@cliddle.co.uk