Chris Liddle
A degree in Physics, and more recently Mark Ritson's Mini-MBA in Marketing, and a career across Market Research, Insight and Marketing - I am a Quant research and Stats consultant based in Northumberland.
I have >18 years' experience working with some of the UK’s biggest organisations including Co-op Food, Nationwide Building Society, Shop Direct, Institute of Mechanical Engineers as well as many Market Research agencies here in the North East of England and around the world.
I have a scientific background and believe marketing and market research should be approached in the same manner – observe and experiment, test and learn.
When I get the opportunity I love playing 5 aside football, coaching football, riding my bike, open water swimming and following Newcastle United.
I'm a parish councilor for the village of Stocksfield, a Board Director of the Tyne Rivers Trust and Chair of River Catchment Services LTD.
Contact: chris@cliddle.co.uk
Cassie Liddle
I have 18 years market research agency experience up to Research Director level. I am well versed in qual and quant expertise covering wide range of methodologies/approaches. My focus tends to be large quantitative research, many of which have a small qual phase to guide the materials design.
I have specialised for most of my research career in pharma/healthcare research but also have worked in consumer research at a few points, and I like to have a mix across different sectors where possible.
As a freelancer I can do full project & client management or just the research design and analysis as required. I have a wide range of experience across project objectives covering unmet needs analysis, TPP testing, conjoint/max diff, segmentation, pricing, comms testing (messages / logos / concepts / packaging / brand name), real world (PRF) studies, DFUs, tracking studies, product / service evaluation etc.
I have a BSc in Medical Sciences and an MPhil in Psychology. I am currently completing a Level 6 Diploma in Psychotherapeutic Counselling as I pursue my interest in supporting people's mental health and wellbeing.
Outside of work my time is spent looking after my two very active daughters! I also love yoga, walking, swimming and paddle boarding.
Contact: cassie@cliddle.co.uk