Gaining a deep understanding of the business needs CLiddle designed and undertook qualitative and quantitative research over a number of months to understand how TOFS customers shopped the store, which categories were key drivers of sales & visits, who they were, what was most important to them and opinions towards the loyalty scheme.
Reports were created and shared at board level and with category leadership, providing clear insights with plans and actions for improved future performance.
Brought in to review existing communication capabilities and project manage the implementation of a new CRM and email management system. Requirements gathered, understood, and optimised across wide stakeholders in a complex organisation.
Strategy and design created for a future focused membership communication plan including automated campaigns across multiple channels, countries and lifestage. Successful deployment of programme across Marketing department and Product teams, training conducted and all departments confident using new processes.
Experts in turning research and analytics into actionable marketing plans.
Experience of working across a wide range of industries with businesses large and small - agencies and client side, in insight and marketing functions and take a holistic view of your business.
We believe business should be a positive force and work with organisations that share that ethical approach.