Chris Liddle

Chris Liddle, Marketing consultant, Northumberland, Newcastle, Hexham, Prudhoe, strategy

I am a marketing and market research consultant based in Northumberland.


I have 15 years' experience working with some of the UK’s biggest organisations including Co-op Food, Nationwide Building Society, Shop Direct, Institute of Mechanical Engineers as well as many SMEs here in the North East of England and around the world. 


I have a scientific background and believe marketing should be approached in the same manner – observe and experiment, test and learn. 

My approach

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I describe myself as a strategic pragmatist and approach my work in that manner. Taking the best approaches to planning, strategy and execution from big businesses and applying this in the resource-short reality of SMEs.


My focus is on identifying customer segments for your business where you can win. I will then define a channel neutral strategy for success taking the best approach to maximise your resource and budget. 

More about me

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Outside of work most of my time is taken up playing with my two young daughters. When I get the opportunity I love riding my bike, following Newcastle United and brewing my own booze. I'm a parish councillor for the village of Stocksfield and a trustee for the Tyne Rivers Trust.


I also run a bike business - see Stocksfield Cycles for more details.